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The Rise and Rise of Virtual Assistants

Recently we have seen the incredible rise (read as “marketing push”) of Virtual Assistants. What started with Siri on the Apple iPhone 4S has grown exponentially. Not only in the number of assistants but also in their abilities. Just focusing on the major players there is; The previously mentioned Siri from Apple, Alexa from Amazon, Google have The Google Assistant (they allegedly didn’t want to “humanise” the assistant by giving it a name); Microsoft keep p...